Stage 1: The Disarming Hook
"Hey [Owner Name], quick question—this is [Your Name], I know you're probably right in the middle of a job. Did I catch you at a completely terrible time?"
Stage 2: The Reason & Local Standout
"I promise I'm not trying to rope you into a massive monthly marketing agency retainer. My business partner builds high-performance web assets right here locally for [Niche/Business Type]s. I noticed you guys don't have a dedicated site pulling in local searches yet."
Stage 3: Past Work Proof
"He's put together some seriously clean, fast-loading sites for similar local guys. I'd love to text you a link to a few examples so you can check out the quality firsthand."
Stage 4: Pricing Sheet Hook & Close
"If you like what you see, I can also shoot over our complete pricing reference sheet—it breaks down our 1-to-5 page packages, timelines, SEO optimization tiers, and optional extras. Sound fair? What's the best cell number to text that to?"
Stage 1: Warm Re-Opener
"Hey [Owner Name], it’s [Your Name] again—sent over those portfolio examples and the pricing reference sheet a little while ago. Did you get a chance to look over the packages?"
Stage 2: Aligning the Package
"Awesome. Based on what you guys do, we could easily have him put together anything from a quick 1-to-2 page landing layout up to a 3-to-5 page core site with heavy local SEO keyword optimization built right into the code so you rank better on Google."
Stage 3: Timelines & Flat-Fee Value
"As you saw on the sheet, timelines range from 3 to 14 days depending on the size. Best part is, it's a flat one-time asset fee—no recurring monthly software bills like Wix or Squarespace. The domain stays 100% under your name and control; if you grab the 5-page package, the first year is free on us. Otherwise, you pick it up on Namecheap for like $6, and we'll handle the entire setup and walk you through the instructions before handing you the keys."
Stage 4: The Closing Choice
"We can also add things like Google Business Profile optimization or social media integration if you need it. Which of those package options feels like the right fit for your business?"
Stage 1: Warm Opener & Referral Hook
"Hello, am I speaking with [Client Name]? ... Nice to meet you. My name is [Your Name] with BigDigital. We recently got a referral from Hector that you were interested in a newly built website for your company, is that correct? ... Great."
Stage 2: Scoping Pages & Screensharing
"So do you know what kind of website you're looking for or how many pages you want in the website? [If unsure, explain 1-5 page options, purposes, and business style].
👉 Jericho screenshares the service-based pricing sheet here."
Stage 3: Domain & Registrar Intake
"So before we begin, do you already have a domain setup?
• IF YES: 'Great, that saves us more time. What kind of registrar do you use to buy your yearly domain?'
• IF NO: 'Okay that’s fine, we can get that setup for you. Annual billing runs between $6.79 and $14.98.' [Explain: The web address like google.com that routes traffic to your server]."
Stage 4: Business Details & Asset Gathering
"What is your company name and can you tell me briefly what the company's about? ... Perfect, and what kind of services do you provide? ...
Do you have a picture of your logo to send us? [If NO: 'We can create one for a separate fee—what colors or symbols would you like?']
Do you have pictures of previous projects or work? [If NO: 'That’s fine, we can find stock images for a separate $100 fee.']"
Stage 5: Recap, Pricing Range & Next Steps
"Great, now that we've got that down... you wanted the [__ page package], correct? Your [__]-page website will include [list features/SEO tiers].
The estimated price range will be between [$min –$max], finalized based on overall build quality. Do you have any questions? ...
Amazing, send over all the info/photos/logo in messages. Give us about [X] days to finish up your website, and once we're done, we'll call you to show it off. Talk to you then!"